We are queueing for...?

Went for the NATAS Travel Fair at the Expo last Saturday. Getting advice from the local newspapers, we decided to head there at 9am in the morning to beat the crowd and have early breakfast. The travel fair was scheduled to open at 10am, and we reached on time, got a parking space within the Expo carpark and had our breakfast. We chatted a little, and when we finished breakfast, going through the newspapers and some idle chat, we realised that some people were already queueing at the ticket stands at about 930am. We joined the queue at about 945am and waited till 10am when they started selling the entrance tickets. We got in, went to the booth of the tour agent we intended to book the trip from, and got our tickets to Switzerland and Italy. As payment was made by credit card, certain gifts or freebies could be collected based on the credit card used. We proceeded to the redemption booth to get the freebies, which consisted of some travel bags. Just then, there was a sign placed at one of the booths for free tote bags, if you flash a certain credit card. The time was 11.00am and the guy at the booth indicated that the bags would be given out at 11.30am. At about 11.10am, a queue started forming at the tote bag counter. The queue got longer and longer, spilling over to the next area. At about 11.30am, I overheard the guy at the booth mentioning to his colleague, "It's not my fault, they started queueing themselves!".. and later on at about 11.45am, "Look at the queue, and the bags only arrived 5 mins ago!".. at about 12.00pm, everyone got their tote bags, and you could see the dissapointment in their faces when they found out that they were queueing for almost an hour for a small canvas bag... hahaha...